In “Under Canvas Special Part 2,” Sarah Dusek, founder of Under Canvas, narrates her transformative journey in the North American glamping industry, marked by resilience and innovation. Her experience offers invaluable insights for entrepreneurs, particularly highlighting the importance of vision and perseverance in overcoming challenges.
In a recent episode of Glampitect North America’s Podcast on Youtube, Under Canvas Special Part 2, hosted by Nick Purslow from Glampitect, we were given an extraordinary glimpse into the mind of Sarah Dusek, the visionary founder of Under Canvas. Joined by co-host Connor Schwab from Sage Outdoor Advisory, a company specializing in glamping feasibility studies, appraisals, and market studies. This episode dives into Sarah’s pioneering spirit in transforming the glamping industry in North America and her incredible journey, challenges, and invaluable insights for aspiring entrepreneurs.
The Start of Under Canvas
Sarah’s journey began with a bold dream: to recreate the African safari experience in the United States. Her concept was to establish large-scale tented camps near national parks, blending the wild outdoor experience with comfort and luxury. The initial attempts faced significant challenges, particularly in choosing the right locations and executing a viable business model. These early setbacks, however, laid the foundation for future success.
Overcoming Early Challenges
Under Canvas’s first location, set up on a remote Montana farm, struggled due to its inaccessibility. This led Sarah to pivot the business, moving from a private, upscale camp to a more mainstream approach. The decision to place camps near national parks was a game-changer, making the experience more accessible and appealing to a broader audience.
Scaling Up and Professionalizing Operations
The turning point for Under Canvas came with the hiring of a Chief Operating Officer. This move professionalized operations, bringing in much-needed hospitality expertise. It allowed the company to refine its business model and scale up effectively. This period marked the transformation of Under Canvas from a niche player into a major brand in the glamping industry.
The Fundraising Odyssey
One of the most significant challenges Sarah faced was raising capital. Glamping was a new concept, and convincing investors about its viability was tough, especially as a female entrepreneur in a male-dominated industry. Sarah’s perseverance paid off when a local bank agreed to consider tents as collateral for a loan. This breakthrough was a testament to her tenacity and belief in her vision.
Entrepreneurial Lessons from Sarah Dusek
Sarah’s journey is a masterclass in entrepreneurial resilience. She emphasizes the importance of learning from failures and adapting quickly. For her, entrepreneurship is not a straight line but a series of challenges and learning opportunities. Sarah’s story is particularly inspiring for female entrepreneurs. She encourages them to focus on robust planning, understanding key metrics, and having skin in the game before seeking investment.
New Ventures: Enygma Ventures and Quiver Tree Collection
Sarah has embarked on new ventures post-Under Canvas. Enygma Ventures focuses on investing in female entrepreneurs in Africa, addressing the significant funding gap faced by women in business. Quiver Tree Collection aims to combine hospitality with conservation efforts, reinforcing her commitment to using business as a force for good.
Sarah’s Advice for Aspiring Entrepreneurs
Sarah’s advice to entrepreneurs is grounded in her experiences. She underscores the importance of resilience, creativity, and the ability to pivot in response to challenges. For women entrepreneurs navigating venture capital, she advises demonstrating clear, robust business plans and being prepared to invest personally in their vision.
Conclusion: A Testament to Resilience and Vision
Sarah Dusek’s story is more than just the narrative of a successful business venture. It is a testament to the power of resilience, vision, and the relentless pursuit of a dream. Her journey with Under Canvas has not only transformed the landscape of glamping in North America but also serves as an inspiration for entrepreneurs worldwide. Her ventures continue to break new ground, proving that business can indeed be a powerful vehicle for positive change.