In a recent episode of The Unique Hospitality Podcast, hosts Nick Purslow and Connor Schwab welcomed industry experts Sam Morton and Nico Turek, co-founders of Topos Ventures, to explore the exciting evolution of glamping. Having honed their skills at top venture-backed brands like Getaway (now Postcard Cabins), Sam and Nico bring a wealth of experience in scaling high-end, nature-focused accommodations. Through Topos Ventures, they now provide a full suite of consulting services for aspiring glamping developers, covering everything from off-market property acquisition to construction and operational planning. Their insights reveal the growing demand for nature-immersive hospitality and offer a roadmap for those looking to enter this vibrant sector.
Finding and Developing the Perfect Glamping Spot
The episode kicked off with a discussion on what it takes to find the right property for glamping. Sam and Nico shared their approach to property scouting, which often involves a mix of on-the-ground visits and detailed online research. They’re committed to finding spots that aren’t just beautiful but also practical for development, blending personal touches with a deep understanding of zoning and environmental considerations.
Nico talked about the importance of not just finding the “perfect” piece of land but also one that fits the project’s goals without too many legal or logistical headaches. Both Sam and Nico emphasize that this isn’t always easy but that it’s rewarding when it comes together. They use a scoring system to evaluate each property, considering factors like:
- Proximity to Major Cities: Ideally, glamping sites should be within a 1-2 hour drive of a large metro area, making them accessible for weekend getaways.
- Unique Landscape Features: A stunning natural setting—whether it’s a forest, mountains, or proximity to a river—can make a huge difference in attracting guests.
- Existing Infrastructure: Access to basics like water and electricity can save time and costs on construction, though Topos Ventures is no stranger to taking on properties that need extra work.
Nico’s anecdote about scouting a nudist resort turned potential glamping site added a humorous layer to the episode, showing that sometimes the most unlikely properties can become incredible destinations.
Balancing Privacy and Practicality in Site Design
One of the core challenges Sam and Nico discussed was finding the right balance between creating a secluded, private experience for guests and managing the costs of construction. They explained that spacing out cabins across a large property can enhance the guest experience but also increases expenses, as each additional foot of utility trenching or cabin distance adds up.
In their years working together, Sam and Nico have developed a practical approach to making these decisions. They weigh factors like privacy, scenic views, and construction logistics to design layouts that meet high standards for guest experience without overspending on infrastructure. They credit their background at Getaway, where they were deeply involved in this balancing act, for shaping the thoughtful approach they use at Topos Ventures.
Reset Hotel: A New Vision for Outdoor Hospitality
One of the standout projects Sam and Nico mention is Reset Hotel, a modular hotel located in 29 Palms, California, near Joshua Tree National Park. The Reset Hotel project is a unique blend of glamping and traditional hospitality, offering stylish accommodations in a rugged, iconic landscape. This 65-room hotel on 180 acres is made up of modular units inspired by shipping containers (though designed specifically for this use) and features an in-ground pool, food and beverage options, and wellness amenities—all while keeping nature at the forefront.
Reset Hotel embodies Topos Ventures’ commitment to innovation, showing how thoughtful design and careful planning can bring comfort and style to remote settings. Sam and Nico’s involvement in this project has opened doors to other exciting developments in the area, where they’re exploring additional opportunities to blend high-end hospitality with Joshua Tree’s natural beauty.
The Shift Toward Experiential Glamping
Over the years, Sam and Nico have witnessed a big shift in what guests expect from glamping. No longer just about “escaping the city,” glamping now often includes a wide range of activities and amenities—from yoga and meditation sessions to co-working spaces and curated nature hikes. Today’s guests want immersive experiences that go beyond just a beautiful place to sleep, and Sam and Nico are passionate about designing sites that cater to this growing interest in experiential travel.
The episode highlights a recent project near Yosemite that Topos Ventures is working on in partnership with Offsite, a company that blends hospitality with work-from-nature experiences. This site will include not only cabins but also co-working areas, communal spaces, and wellness amenities, all geared toward remote workers and corporate retreats. By focusing on nature-anchored activities, they’re able to create a space that’s both restful and inspiring—a perfect retreat for anyone looking to recharge.
Embracing the Challenges of Glamping in High-Regulation Areas
For Topos Ventures, developing glamping sites in high-regulation states like California is both challenging and rewarding. Sam and Nico aren’t afraid to tackle complex projects with layers of legal and environmental considerations. They’ve learned to navigate these challenges over the years, whether it’s working through zoning restrictions, conducting environmental studies, or managing water rights.
One standout project they mentioned is a glamping site near Joshua Tree, where they faced everything from squatters to environmental hurdles. It’s a project that most people might shy away from, but for Sam and Nico, these challenges are what make their work rewarding. By approaching each project with patience and creativity, they’re able to unlock the potential of properties that would otherwise be overlooked.
Key Lessons from the Journey
Reflecting on their experiences, Sam and Nico shared some valuable takeaways for anyone interested in the glamping industry:
- Stay True to the Vision: While the planning and regulatory hurdles can be daunting, it’s essential to keep sight of what makes glamping unique—a deep connection to nature and an emphasis on sustainability.
- Expect the Unexpected: Every project comes with its own set of surprises, from zoning changes to on-site discoveries. The key is to stay adaptable and be prepared to pivot as needed.
- Build Relationships, Not Just Sites: The glamping industry is all about collaboration, and Sam and Nico have found success through building strong relationships with clients, partners, and local communities.
The episode wraps up with Sam and Nico encouraging listeners to embrace the hands-on nature of glamping development. They emphasize that every project requires hard work and that getting involved in every aspect—from land scouting to construction oversight—pays off by ensuring quality and authenticity. Their journey is a testament to the idea that a passion for nature and hospitality, combined with perseverance, can create incredible outdoor experiences.