At Sage Outdoor Advisory, we’re committed to helping developers, investors, and operators navigate the rapidly expanding glamping industry with clarity and confidence. Our Q2 2025 Glamping Market Reports deliver insights into rates, seasonality, property distribution, and amenity-driven performance.
With glamping interest continuing to rise year over year, understanding where the market is heading, and how to price and position your units, is more critical than ever.
How Are We Defining A Glamping Business?
To ensure our reports reflect the most accurate trends in outdoor hospitality, we follow a strict methodology:
- Properties must have 4 or more units
- At least 50% of units must be classified as glamping
- Units must be self-contained, not tents, RVs, or shared-wall lodges
Unit Type Performance: Where Design Meets Daily Rates
Understanding how different glamping units perform can reveal critical insights for both new developments and existing resort upgrades. Key takeaways include:
- Cabins remain the most common glamping unit type in the U.S., with over 2,100 units.
- Despite their popularity, cabins average a moderate $160 per night, largely due to the wide range of quality, from basic off-grid builds to high-end luxury structures.
- Domes and treehouses consistently top the charts for nightly rates, averaging $257 and $217 a night, showing strong guest demand despite lower unit availability.
- This suggests that rarity and experience-focused design can drive pricing power, especially for units that feel immersive and premium.
- For developers and investors, the key takeaway is this: unit type matters, but execution matters more. The quality, design, and presentation of your units will directly influence your ability to command higher nightly rates.
- A data-driven unit mix strategy not only improves guest satisfaction but can significantly enhance overall return on investment (ROI).
This kind of insight is precisely what Sage Outdoor Advisory delivers in every feasibility study—helping clients align design decisions with market-backed revenue expectations.
Seasonal Rate Trends Across the U.S.
Seasonality plays a major role in glamping pricing strategy. According to our national report, summer weekends command the highest rates at $177/night, while fall weekdays dip to around $150/night.
Glamping businesses should capitalize on peak demand during summer weekends while creating value driven promotions during lower-demand shoulder seasons.
National Pricing Snapshot: Where Rates Are Highest
Not all states are created equal when it comes to glamping revenue. States like California, Arizona, and New Mexico are seeing higher average retail daily rates, in some cases exceeding $250/night. Meanwhile, several central states still have emerging markets with more moderate pricing power.
This makes location one of the most important strategic levers for glamping site development.
Property Hotspots: Where Glamping Is Thriving
The number of glamping properties is surging in key outdoor-friendly states. Texas and California top the list, followed by states in the Southeast and Pacific Northwest.
Understanding where competition is densifying can help you position your offering, and pricing, accordingly.
Texas Glamping: A Closer Look
Our Q2 2025 Texas Report highlights a strong-performing market:
- 391 glamping units across 77 properties
- Average nightly rate: $175, outperforming the U.S. average
- Pet-friendly units see a $25/night premium
- Hot tubs and saunas, while less common, are tied to strong revenue uplift
Get the Free USA Glamping Market Report
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Our paid reports for 8 states and the USA offer expanded insights designed to guide profitable decision-making.