RV Park Brands in North America
Recognizing the importance of understanding the current landscape, we recently conducted an in-depth analysis focusing RV parks in North America. This data sheds light on the current state of the RV park industry, offering valuable insights for investors, developers, and RV enthusiasts who are navigating this dynamic market.
Key Observations:
- Dominance of Established Brands: The RV park industry in North America is dominated by a few well-established brands, with KOA leading the market. Their widespread presence and consistent quality make them a preferred choice among RV travelers. These brands have strategically positioned themselves near major highways, national parks, and tourist areas to maximize visibility and access.
- Diverse Offerings Catered to Specific Audiences: The top RV park brands, such as Jellystone and Sun Outdoors, cater to specific demographics, from family-oriented parks with themed attractions to upscale resorts near tourist hotspots. This diversity highlights the importance of targeted amenities and services in attracting and retaining different customer segments.
- Customer Satisfaction: The analysis shows that the leading RV park brands not only have extensive networks but also maintain high levels of customer satisfaction. Brands like KOA, Wilder RV Resorts, and Patriot RV Parks achieve high ratings, indicating their commitment to quality and guest experience. High ratings and positive reviews are critical indicators of success and can influence future investment and development decisions.
- Opportunities for Growth in Underrepresented Areas: The distribution of top RV park brands reveals potential growth opportunities in areas with lower saturation. Investors and developers may find untapped potential in regions where demand for quality RV accommodations exceeds supply, paving the way for new developments to meet this growing demand.
The Top 10 RV Park Brands
Here are the top RV park brands that are leading the way in the United States and Canada:
| Brand | Short Description | USA Locations | Canada Locations | Website | Average Google Rating | Total Number of Google Reviews |
| KOA | The largest and most recognized RV park brand, known for family-friendly amenities. | 500+ | 25 | koa.com | 4.28 | 283,146 |
| Sun Outdoors | Offers upscale RV parks with premium amenities, located near popular tourist spots. | 140+ | 16 | sunoutdoors.com | 4.21 | 63,338 |
| Jellystone | Family-focused RV parks with themed attractions and activities for children. | 75+ | 0 | campjellystone.com | 4.24 | 42,611 |
| Encore RV Resort | Well-maintained RV resorts offering easy access to major cities and attractions. | 38 | 0 | thousandtrails.com | 4.14 | 12,165 |
| R Journey | Provides reliable and comfortable RV parks in scenic and convenient locations. | 28 | 0 | rjourney.com | 4.28 | 11,301 |
| RV Inn Style Resorts | Affordable RV parks with basic amenities, ideal for budget-conscious travelers. | 19 | 0 | rvinnstyleresorts.com | 3.82 | 3,773 |
| Wilder RV Resorts | High-rated RV resorts known for their quality amenities and guest services. | 17 | 1 | rvresorts.com | 4.36 | 16,213 |
| ABCamping | Reliable RV parks offering essential services for a satisfying camping experience. | 17 | 0 | abcamping.com | 3.96 | 6,682 |
| Patriot RV Parks | Smaller brand with high ratings, focusing on quality over quantity. | 17 | 0 | patriotrvparks.com | 4.36 | 1284 |
| Quality RV Resorts | Consistently high standards make these RV resorts a trusted choice for travelers. | 16 | 0 | qualityrvresorts.com | 4.33 | 5,531 |
These brands represent the backbone of the RV park industry, strategically located to capture the growing market of RV travelers. Their distribution across the U.S. and Canada ensures that RVers have access to quality accommodations no matter where they roam.
These top brands are strategically placed along major highways, near national parks, and in areas known for tourism, ensuring they capture the attention of travelers. This distribution also highlights opportunities for new developments in underrepresented areas, where demand may outpace supply.
Quality and Customer Satisfaction: A Closer Look at Ratings
In the third visualization, we examine the average ratings and the total number of reviews for the top 10 RV park brands. KOA again stands out, not just for its extensive network but also for maintaining a strong average rating of 4.28 based on over 283,000 reviews. This level of feedback underscores KOA’s commitment to quality and customer satisfaction.
- Wilder RV Resorts and Patriot RV Parks both achieve the highest average rating of 4.36, although with fewer total reviews compared to KOA. This suggests that while these brands may have fewer locations, they excel in providing a high-quality experience that resonates with their guests.
- Sun Outdoors and Jellystone also receive strong ratings, 4.21 and 4.24 respectively, reflecting their ability to meet the diverse needs of their guests, from families to luxury travelers.
For developers and investors, understanding these metrics is crucial when considering potential partnerships or new developments. High ratings often correlate with successful, well-managed properties that can command premium prices.