Glamping Key Insights Part 2
The world of glamping is constantly evolving, and the recent Glampitect podcast episode, “Key Takeaways from Interviewing 75+ Glamping Entrepreneurs – Part 2,” offers invaluable insights for those navigating this dynamic industry. This episode, co-hosted by Nick Purslow of Glampitect and Connor Schwab of Sage Outdoor Advisory, marks a significant transition as the podcast rebrands and refocuses its content. For those who missed Part 1, check it out here. Let’s dive into the key lessons from Part 2, which provide additional insights to running a successful glamping business.
7. Expanding Revenue Beyond Accommodation
One of the standout lessons from the episode is the importance of diversifying revenue streams beyond mere accommodation. Nick emphasizes that relying solely on accommodation revenue can limit profitability. Instead, glamping operators should explore various upsells and add-ons that can enhance guest experiences while boosting revenue.
For instance, operators like Lucky Arrow Retreat have innovated by adding pool passes for the general public, while Creekside RnR offers unique “escape boxes” that captivate guests. Hosting events, particularly weddings, can also be a lucrative addition. Shannon Jam of The Retreat Ranch shares her strategy of outsourcing wedding planning, ensuring that her team focuses on providing a seamless venue experience. This diversification not only increases revenue but also enriches the guest experience.
See Lucky Arrow Retreat, located near Austin Texas:
8. The Impact of Thoughtful Details
In the glamping industry, small, thoughtful touches can significantly enhance guest experiences. Mike and Anne Howard from HoneyTrek highlight the importance of a well-crafted guest book. A simple, personalized journal with stories and tips can create a lasting connection between guests and the property. This personal touch fosters a sense of community and leaves a memorable impression.
Joshua and Jane from Blackstrap Glamping in Canada have taken this concept further with personalized whiteboard messages in each unit. Welcoming guests by name and leaving thoughtful messages costs nothing but adds immense value to their experience. These small gestures can make guests feel valued and enhance their overall stay.
Bygnal Dutson introduces the concept of the “glamping golden hour,” emphasizing the importance of creating experiences that capture the magical moments of a stay. This hour, typically around sunset, is when guests can fully immerse themselves in the beauty of nature. Ensuring that guests are present during this time can elevate their experience, making it more memorable and fulfilling.
See Blackstramp Glamping Resort domes, located in Blackstrap Provincial Park, Saskatchewan, Canada:
9. The Power of Effective Marketing
Marketing is a cornerstone of success in the glamping industry. Alex Burkett’s experience with a viral TikTok video that generated $70,000 in bookings underscores the immense potential of strategic marketing. Social media platforms, particularly those with video content, can drive significant traffic and bookings.
Nate Vietz from The Content House emphasizes the importance of professional content creation. His team’s approach to batch producing months’ worth of content ensures a steady stream of engaging posts, enhancing visibility and attracting potential guests. Partnering with experts who understand the ever-changing algorithms of social media can give glamping operators a competitive edge.
Derry Green’s approach of designing glamping units with social media in mind takes marketing to the next level. By creating instagrammable features, he ensures that guests share their experiences, generating organic and impactful marketing. This strategy not only attracts new guests but also fosters a sense of excitement and engagement among current visitors.
10. It Can Be Incredibly Rewarding
Beyond financial gains, the emotional rewards of operating a glamping business are profound. Lex Jones shares a heartwarming story of a guest who experienced true relaxation for the first time in years. This emotional connection and the ability to provide transformative experiences are what make glamping entrepreneurship deeply fulfilling.
Connor Schwab echoes this sentiment, highlighting the positive impact of reconnecting with nature and fostering environmental stewardship. Glamping offers a unique opportunity to slow down, appreciate the beauty of the outdoors, and create lasting memories. For operators, knowing that they have facilitated these experiences is immensely gratifying.
Conclusion
As the Glampitect podcast transitions to a new format, these key takeaways from interviewing over 75 glamping entrepreneurs serve as a valuable guide for those in the industry. Embracing revenue diversification, focusing on thoughtful details, understanding guest behavior, leveraging effective marketing, and appreciating the emotional rewards are essential steps towards success in glamping entrepreneurship.