Discover the Secrets to Successful Glamping Operations
In a recent episode of the Glampitect Podcast, titled “Advice From a Hotel and Glamping GM,” we are given an extraordinary glimpse into the mind of Jacob Halverson, a seasoned professional with extensive experience in both boutique hotels and glamping resorts. Hosted by Nick Purslow from Glampitect and co-host Connor Schwab from Sage Outdoor Advisory, this episode provides invaluable insights for those involved in or considering entering the glamping industry. Dive into Jacob’s strategies for creating unforgettable guest experiences, operational tips, and the importance of community and location in outdoor hospitality.
The Journey of Jacob Halverson
Jacob Halverson’s career in hospitality is a testament to the power of passion and adaptability. His journey began with a diverse educational background, initially majoring in education and biology before a serendipitous elective in hospitality ignited his interest in the industry. From serving pancakes at IHOP to managing boutique hotels and glamping resorts, Jacob’s path has been anything but conventional.
Jacob’s career trajectory took him through various roles, including an internship at a state park resort and a pivotal management position at The Society Hotel in Portland, Oregon. His tenure at The Society Hotel, known for its innovative hostel-hotel hybrid model, honed his skills in guest experience and community engagement. This background proved instrumental when he transitioned to managing glamping operations at Mendocino Grove, a renowned glamping resort on the Northern California coast.
Mendocino Grove: A Model of Glamping Excellence
Mendocino Grove, a 60-unit glamping resort, offers a compelling case study in successful glamping operations. Under Jacob’s leadership, the resort transformed from a stable venture into a glamping destination. Key to this transformation was a focus on creating memorable guest experiences and integrating seamless operational practices.
One of the first lessons Jacob shared was the importance of location and community. Mendocino Grove’s success is partly attributed to its picturesque setting and the owners’ visionary approach. Recognizing the significance of the local community and the natural environment, the resort crafted an authentic and immersive experience that resonated with guests.
Jacob also emphasized the necessity of adaptability and continuous improvement. During his time there, significant enhancements were made, including the addition of a commercial kitchen and an espresso bar, which elevated the resort’s food and beverage offerings. These improvements not only enhanced the guest experience but also opened new revenue streams through group bookings and special events.
Mendocino Grove located in Mendocino, CA
Strategic Insights for Glamping Operators
- Understand Your Market: One of the standout pieces of advice from Jacob was the importance of aligning your glamping resort with the local environment and community. Attempting to force a glamping experience in a location that doesn’t naturally support outdoor recreation is a recipe for failure. Understanding and leveraging the unique attributes of your location can create a compelling and authentic guest experience.
- Seasonal Employee Management: Managing seasonal staff is a critical aspect of running a successful glamping resort. Jacob highlighted the importance of on-site employee housing to stabilize your workforce and enhance employee satisfaction. Additionally, robust referral programs and partnerships with colleges can help attract and retain quality seasonal employees.
- Operational Excellence: From the outset, having a clear operational strategy is crucial. This includes developing standard operating procedures (SOPs) for all aspects of the resort, from housekeeping to food and beverage service. Jacob’s experience in both boutique hotels and glamping resorts underscored the value of meticulous planning and execution.
- Guest Experience Innovation: Continuous innovation in guest experience is vital. Jacob’s creative initiatives, such as the “colorful life” project at The Society Hotel and the strategic enhancements at Mendocino Grove, illustrate the impact of thoughtful, guest-centric innovations. These initiatives not only enhance the guest experience but also differentiate your resort in a competitive market.
- Financial Acumen: A strong understanding of financial management is essential for any glamping operator. Jacob advised that while it’s important to deliver exceptional guest experiences, it’s equally crucial to maintain financial discipline. This includes budgeting for operational improvements and understanding the return on investment for various enhancements.
From Glamping to Luxury Resorts
Jacob’s recent transition to the role of Experience Manager at Bishop’s Lodge, an Auberge Resorts Collection property, further exemplifies the breadth of his expertise. Bishop’s Lodge, a luxury resort in Santa Fe, New Mexico, epitomizes the concept of immersive, location-specific experiences. Here, Jacob continues to innovate, developing unique programs that capture the essence of the local culture and environment.
This role highlights a significant shift from managing glamping resorts to overseeing luxury hospitality experiences. The common thread, however, remains a commitment to creating memorable, authentic experiences that resonate with guests. Jacob’s ability to adapt his skills to different segments of the hospitality industry underscores the versatility required to succeed in this field.
Bishop’s Lodge located in Santa Fe, New Mexico
Conclusion
The Glampitect podcast episode featuring Jacob Halverson provides a treasure trove of insights for anyone involved in the glamping industry. From understanding market dynamics to managing seasonal staff and continuously innovating guest experiences, Jacob’s experiences offer valuable lessons for aspiring and current glamping operators.
At Sage Outdoor Advisory, we are committed to guiding our clients through the complexities of outdoor hospitality projects. Whether you are launching a new glamping resort or seeking to enhance an existing one, our tailored services, including feasibility studies and expert appraisals, are designed to support your success. By leveraging industry-leading data, cutting-edge research, and decades of expertise, we help you navigate the path to innovation and profitability.